For South African service businesses
More consistent, higher-quality enquiries, without relying on referrals alone.
Your business already has an enquiry system: the route from someone searching to someone getting in touch. We engineer each stage of it so more of the right people reach out, and we measure what happens.
We focus on people already searching Google for what you do.
Durban service business, Google Search
19.1%
of website visitors became an enquiry
- Qualified enquiries
- 17
- Cost per enquiry
- R150
What clients say on Google
More traffic doesn't automatically mean more enquiries.
Most service businesses don't have a demand problem. People are already searching for what you offer. What's missing is a system built to attract, capture and convert them.
Enquiries depend on referrals
Work arrives in bursts and you can't forecast the next quarter.
Visitors leave without a trace
People look at your site, then contact someone easier to choose.
You can't see where you lose them
Without tracking, every change to your marketing is a guess.
Every business has an enquiry system. The question is whether it's working for you or against you.
What an engineered enquiry system looks like in practice.
A Durban service business in a competitive market. We improved visibility, messaging and website conversion, and measured every stage.
Challenge
Paid traffic was arriving, but not enough qualified enquiries.
Approach
We strengthened the visibility, positioning and conversion stages.
Outcome
Qualified inspection and quotation enquiries from Google Search.
- 17
- Qualified enquiries
- 19.1%
- Visitor to enquiry rate
- R150
- Cost per enquiry
- R28.67
- Average cost per click
High-intent inspection and quotation requests.
Nearly one in five visitors got in touch.
Average cost per qualified enquiry via Google Ads.
Targeted search visitors.
Four stages, engineered to work together.
We don't sell disconnected marketing tasks. We strengthen each stage in order, because a weak stage wastes everything before it.
-
Stage 1
Attract
Be found by people already looking for you.
- Google Ads
- SEO
- Google Business Profile
- Local search
-
Stage 2
Capture
Make it clear why they should choose you.
- Messaging and value proposition
- Trust and credibility
- Conversion-focused website
-
Stage 3
Convert
Make getting in touch easy.
- Landing pages
- Forms and calls to action
- Fast response to enquiries
-
Stage 4
Measure and improve
Know where enquiries are lost, then fix it.
- Analytics and conversion tracking
- Performance reporting
- Ongoing optimisation
Different industries, one core problem.
Interest is already out there. What's missing is a system that turns it into the kind of enquiries you actually want.
Law firms
Reduce dependence on referrals and improve the quality of inbound legal enquiries.
Construction and roofing
Attract higher-value commercial and industrial enquiries instead of low-value jobs.
Clinics and medical practices
Turn online searches into consistent patient enquiries and consultations.
Accounting firms
Generate predictable business enquiries without depending entirely on referrals.
Home services
Capture high-intent local enquiries from people searching right now.
Something else?
The strategy adapts to your margins, goals and ideal client. Tell us about your business.
Common questions
Not covered here? Ask in the form below and we'll answer personally.
Is the assessment really free?
Yes. There is no obligation, and you receive practical insights into where your enquiry system can be strengthened, even if we never work together.
What do I get from it?
A clear breakdown of where qualified enquiries are being lost, and the highest-impact changes that would make your enquiry flow more predictable.
Do I have to run Google Ads?
Not necessarily. Ads are one way to be found. We also work on SEO, your Google Business Profile and local search, then focus on whichever stage is leaking most.
Which businesses do you work with?
South African service businesses, including law firms, construction and roofing, clinics, accounting firms and home services.
Find the gaps in your enquiry system.
Answer a few short questions. We review them and show you where you're losing opportunities.
-
1
We review your current setup
From how you appear on Google to the kind of enquiries your messaging attracts.
-
2
We find where enquiries are lost
Visibility, positioning or conversion friction.
-
3
You get a clear plan
What to change to generate more consistent, better-quality enquiries.
No obligation. You keep the insights even if we don't end up working together.