For South African service businesses
Build a more predictable way to acquire customers.
Google Ads, SEO and conversion-focused websites for service businesses in Durban and across South Africa.
Every business has an enquiry system: the journey from someone discovering your business to becoming a paying customer. We improve each stage to help more of the right people become clients, while measuring what's working and where opportunities are being lost.
We focus on people already searching Google for what you do.
Our own Google Ads campaign for Durban roofing companies
19.1%
of website visitors became an enquiry
- Qualified enquiries
- 17
- Cost per enquiry
- R150
What clients say on Google
More traffic doesn't automatically mean more enquiries.
Most service businesses don't have a demand problem. People are already searching for what you offer. What's missing is a system built to attract, capture and convert them.
Enquiries depend on referrals
Work arrives in bursts and you can't forecast the next quarter.
Visitors leave without a trace
People look at your site, then contact someone easier to choose.
You can't see where you lose them
Slow replies, missed follow-ups and untracked enquiries cost you work, and without tracking every change is a guess.
Every business has an enquiry system. The question is whether it's working for you or against you.
Real numbers from a live Google Ads campaign.
We built a landing page and ran our own Google Ads campaign to generate roof inspection and quotation enquiries for Durban roofing companies, tracking every stage from click to enquiry.
The test
Could Google Search deliver steady roof inspection and quotation enquiries in Durban?
What we built
A focused landing page, a targeted search campaign and conversion tracking.
What we learned
Demand and conversion were there. Reliable contractor capacity became the limit, which is why we look at the whole enquiry system, not only the ads.
- 17
- Qualified enquiries
- 19.1%
- Visitor to enquiry rate
- R150
- Cost per enquiry
- R28.67
- Average cost per click
Roof inspection and quotation requests confirmed as genuine by the roofing companies.
Nearly one in five visitors got in touch.
Average cost per qualified enquiry through Google Ads.
Targeted search visitors.
Six stages between a search and a paying client.
We assess every stage, find the one holding you back, and fix that first. A weak stage wastes everything before it.
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Stage 1
Need
Is there real demand for what you offer, and where?
- Search demand in your area
- Which services are worth targeting
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Stage 2
Visibility
Can the people who want you find you?
- Google Ads and SEO
- Google Business Profile and local search
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Stage 3
Positioning
Is it clear why they should choose you?
- Messaging and offer
- Trust and credibility
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Stage 4
Conversion
Does a visitor become an enquiry?
- Website and landing pages
- Forms, calls and tracking
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Stage 5
Follow-up
Does every enquiry get a fast, consistent response?
- Instant reply by WhatsApp or email
- Reminders and a simple lead pipeline
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Stage 6
Client
Do enquiries turn into paying clients?
- Lead quality and win rate
- Which enquiries are worth the most
Measured at every stage. We record a baseline, change what matters most, and report what moved, so you can see where enquiries are won and lost.
Different industries, one core problem.
Interest is already out there. What's missing is a system that turns it into the kind of enquiries you actually want.
Construction and roofing
Our proof is here: we generated measured roof inspection and quotation enquiries for Durban roofing companies.
Law firms
Reduce dependence on referrals and improve the quality of inbound legal enquiries.
Clinics and medical practices
Turn online searches into consistent patient enquiries and consultations.
Accounting firms
Generate predictable business enquiries without depending entirely on referrals.
Home services
Capture high-intent local enquiries from people searching right now.
Something else?
The strategy adapts to your margins, goals and ideal client. Tell us about your business.
Meet Umile, the person behind netAmplified.
I'm the person behind NetAmplified. I work with service businesses to improve how they attract, capture and convert potential customers. I combine website development, Google Ads and conversion optimisation to strengthen the systems behind their enquiries. You deal directly with me, from identifying the problem to implementing the improvements.
Through my agency experience and work with different businesses, I've noticed a recurring pattern: generating interest isn't necessarily the problem. Businesses can lose potential customers at different stages between being discovered and becoming a paying client.
I experienced this first-hand while running a Google Ads campaign for a Durban roofing project. The campaign generated enquiries, but generating demand was only one part of the equation. What happened after someone enquired, including the ability to respond and fulfil the demand, determined whether that interest could become a customer. It reinforced why I look beyond individual marketing activities and focus on the entire enquiry system, identifying and improving the constraints holding a business back.
Businesses I've worked with
- Chapter Zero Southern Africa
- SADCOPAC South Africa
- MVR Law
- MBS Consulting
- Drainamic
- Baby George Creatives
- Road to F1 ZA
Common questions
Not covered here? Ask in the form below and we'll answer personally.
Is the assessment really free?
Yes. There is no obligation, and you receive practical insights into where your enquiry system can be strengthened, even if we never work together.
What do I get from it?
A clear view of where enquiries are being lost across the six stages, and the highest-impact changes to make first. If you want to go further, we turn that into a tailored plan and quote.
Do I have to run Google Ads?
Not necessarily. Ads are one way to be found. We also work on SEO, your Google Business Profile and local search, then focus on whichever stage is leaking most.
Do you use AI?
Where it helps. We use AI tools to speed up audits, reporting and drafting. Where automation touches your customers, such as instant replies, you stay in control of what they receive.
Which businesses do you work with?
South African service businesses, including law firms, construction and roofing, clinics, accounting firms and home services.
Find the gaps in your enquiry system.
Answer a few short questions. We review them and show you where you're losing opportunities.
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1
Free assessment
Answer a few short questions about how enquiries reach you today.
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2
Discovery conversation
We talk through your business and find the gaps across the six stages.
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3
Tailored plan and quote
A prioritised plan that fixes the biggest constraint first, with a clear scope and price.
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4
Implement and measure
We make the changes, including faster follow-up where that's the gap, record the baseline and report what improves.
No obligation. You keep the insights even if we don't end up working together.